Sunday, August 5, 2007
Retailer brokers Bank Perks to lure cash accounts
--Put checking and brokerage under one roof. Top brokers, Fidelity Investments, Charles Schwab Corp, and E*Trade Fiuanncial Corp, launch interest-bearing accounts, offers checking, debit cards, and rebates on ATM fees.
--Offer interests 3.5%, 4.25%, 3.25% respectively.
--ATM fee reimbursetment alone might outweight the downside of paying fees to use another bank's ATM or mailing in deposits.
--competition from banks: BAC and Wells Fargo now offer free online trades for those who meet minimum balance requirements.
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